Advertisement–series proper hybrid review: "Tae-New and his volunteer rescue mission are thrilling"

Native title: เต-นิว กับภารกิจอาสากู้ภัย ระทึก! ทั้ง EP | Missionทำด้วยใจ โมเมนต์ไหนไม่ไหวบอกแบรนด์ EP.5 [Eng Sub]

Machine translation: Tae-New and his volunteer rescue mission are thrilling! The whole EP | Mission is made with heart. Which moment can't be told by the brand EP.5 [Eng Sub]

With a program like this, i just learned that Thais can be innovative when it comes to expression. In this program episode, 2 crucial circumstances can be inferred: the endorsement of a brand and the actors' participation in actual events. The insertion of a particular brand and its products into the rescue operation is an inventive method of endorsement: it has the effect of associating real-life events with the brand concerned. The actors' participation is thrilling to the next level, as they are engaging in different activities. This is a highly efficient and inventive technique of utilizing freedom of expression.

In a Filipino perspective, such a method of expressing something is never heard before, as We are content with a stringent separation between television series propers and commercial advertisements. Filipinos are just very conscious of safety standards for their artists, hence the absence of hybrids between commercials and series propers such as this Thai series program. Taking in the fact that the episode is a rescue mission, the outstanding interoperation of entertainment, commercial endorsement, and documentation of the real-life event could be seen as risky, as rescue missions are serious in nature. Nevertheless, the participants in the program maintain a sense of happiness after the urgent tasks—similar to how Filipinos continue that happiness.

While a Filipino myself and having never set foot on Thai soil, i appreciate Thais' creativity in their entertainment programming.

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